How Gamers Can #BeatTheBear - Frontera Twitter Space Recap
Even in this 🐻 market, Frontera has sustained major community interest, generating consistent NFT volume. We will get into this and more!

On Thursday 20th of October, Andrew, CMO of Tokoin and Advisor for Frontera joined Harrison, Head of Growth and Strategy at NFTrade for a Twitter Space going over Frontera's success in this bear market.
Frontera has maintained a robust community and millions of dollars of NFT trading volume even in a bear market. Below you can find a recap of their conversation!

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Harrison: Could you give the listeners a brief introduction of you?

Andrew: Yes, thanks so much for inviting me today. So brief introduction of who I am, I'm Andrew, currently the CMO of Tokoin and also an advisor to the Frontera project itself. I've been involved in most of the starting days of Frontera until currently. NFTrade has been a very supportive partner since the beginning of the launch ever since I've to know Harrison, and then we've been building a great partnership thus far.

Harrison: Could you tell us more about Frontera and how you started?

Andrew: So Frontera itself started as a play-to-earn game when we released the characters (8888 of them) and we sold out in about 30 minutes or so which is a huge achievement for us and then we also had great volume on NFTrade itself. We are also releasing our game at the end of November / December. We hope to launch that very soon and after that, we will be focusing more on building an NFT ecosystem as a whole where users can use our NFTs.

Harrison: What's very interesting about Fronterra too is we've been supporting the project for a while and we have a lot of volume on our marketplace, but you also have your own native marketplace, so I think it goes to show how widespread the ecosystem is and the importance of having liquidity on multiple exchanges and the interaction and interoperability between these applications.

Harrison: What most excites you about NFT gaming?

Andrew: The first thing about NFT gaming I would like to say is, unlike traditional gaming, we give the rights to the players themselves, so that is something that excites me in the world of NFT gaming whereby usually you have to go through like publishers and also the game creator themselves don't get much of the portion from the users, so by having NFT gaming the economy is built on sharing which prioritizes the holders, the users, the gamers themselves and also the creators themselves. What also excites me about NFT gaming is the technology that's always evolving around NFTs and their use cases, we take on a level of decentralization.

Harrison: Yeah, I think you hit on all of the most important parts, the interoperability, the decentralization, putting gaming back into the hands of the end users and I think that's why a lot of people and a lot of developers are really excited about the possibilities that NFTs offer.

Harrison: What makes Frontiera different from other play-to-earn or NFT-based games?

Andrew: So when we created Frontera we wanted it to be a platform and a game where users are free to create earn and own their NFTs also while having fun doing what they love to do, playing the games that they love to play and what makes us different from other play to earn games is probably at the very beginning at the start we always have the backing of two great blockchain companies that utilize our token itself from the get-go when the game launches. Building the liquidity for a token is not easy but we have these two great blockchain companies to support us with multiple talents across the board to actually utilize the token and this gives us more space and also more leeway for collaboration throughout their partners to operate even more into our ecosystem and to develop even better product going forward even extending more than play to earn itself; that's what we are aiming to do, we are building NFT ecosystems on top of the play to earn.

Harrison: Yeah, makes sense, I mean, you're able to tap into already established ecosystems with your token network so that allows you to take it to the next level and introduce it into that user base as well as expand on different use cases.

Andrew: Yes, that's right, we've seen a lot of good feedback and they've been guiding us throughout this bear market. They've been assisting for almost four or five years now so it's great to have this experience and also the backing of these companies.

Harrison: How is Frontier being able to retain your community interest and activity even during these challenging market conditions? 

Andrew: Yeah, so coming back again to this point, actually we love to collaborate, so the more collaborations, the more community sharing, supporting each other from Tokoin to Frontera, we are one whole ecosystem, we are one whole big family, so I think that's why we were able to retain the community interest and activity even throughout this challenging market. Because we have strong supporters, we have strong footing and foundations and in the crypto space, I believe it's still very early, and in a way, competitors need to support each other as a whole. We don't see enemies and stuff like that, so it's all a collaborative effort. We are here to build the blockchain space as a whole and activity space as a whole, we want to take this collaborative effort to the next level as well. I guess that's kind of secret and how we were able to retain the community interest and activity around this challenging market.

Harrison: So how do you plan to sustain the in-game crypto economy for your users? Because a lot of popular games, even something like Axie have struggled with it heavily. So how does our plan to approach that?

Andrew: This leads back to why we chose a very strong foundational token as our in-game utility and reward system. Right, so you see, for other games, the tokens focus on the game itself. So in a way, there's not much use case outside of their ecosystem, but what we do is that we take an already existing token that is already well established to the point where the token is used in their own ecosystem, for a larger ecosystem in DeFi and payments and stuff like that. So your gaming token in Frontera, your reward token, and your utility in Frontera itself doubles as a utility token in the Tokoin ecosystem. You can go over to the Tokoin DeFi to stake and gain passive income. That's how we sustain our economics because that's a use for the tokens outside even of Frontera.

Harrison: Yeah, that's great. Again, that kind of goes into interoperability where, unlike Axie which relies on continuous unlimited growth and demand, with Frontera you have an outside ecosystem to use your token so you have the demand coming in from multiple angles. I think you'll probably see other games also use that model where they use already established ecosystems to boost trap their own.

Harrison: If we continue to see a bear market for the foreseeable future, will the Frontera strategy change at all? And if so, how would it change?

Andrew: So in the crypto market, we as a company need to exercise fast and forward-thinking. So yes, there might be a change if the bear market is hitting even worse than this but I think for now we would like to really stick to our fundamental belief to actually build a play-to-earn game that is sustainable and also an ecosystem that is sustainable inside this ecosystem as a start and then expanding upwards in the future. So for now, I don't think in the near future that three to four years from now we are going to change strategy because we do believe that NFTs and DeFi are going to stay in this whole blockchain industry.

Harrison: Do you think NFTs and cryptocurrencies will be viable for the future of gaming?

Andrew: Yes, it will, I really do believe it will because you can see even big companies like Disney that are exploring blockchain technology itself. It's a very efficient technology, that's what we believe. It's not going to replace Fiat or anything, but it is a layer to stabilize the global economy as a whole. That's why I truly believe in it. So, yes, it will be vital to the future of gaming and the future of our financial system.

Harrison: What's next for Frontera? What should we be looking out for?

Andrew: Okay, so next for Frontiera, we haven't announced this to the community yet but we will be announcing an official novel very soon. So we'll have a game feature up and running by mid of December. That's the first step that we want. And prior to that, a week before that, we will be releasing a very exclusive season two on our platform. More details will be shared through our social, be ready for it because I think this will be one and the final exclusive season that we will do in a long run in the foreseeable future. So that's what we're going to do. That's what we do. And after that, the year after we'll be probably building back into the NFT ecosystem that I mentioned. So we'll be building more collateral for NFTs to take the Frontera NFT utility itself beyond just play to earn. For example, you can actually take your Frontera NFT to stake to borrow some tokens and the future is just expanding. So what we want to do is kind of combine the whole NFT and DeFi ecosystem inside the Frontera platform itself while we still play play-to-earn games. So it will be a fun perspective of gaming and also there's a financial ecosystem in front of it.

Harrison: Very cool. Yeah. We're excited for season two and happy to continue supporting you there and looking forward to what you guys are releasing. Thank you so much, Andrew, for joining the chat and for coming on, appreciate it and looking forward to continuing working together and seeing what we can continue to build together.

Andrew: Thank you so much for having me Harrison, feel free to invite us again for a such chat. We'll love to build the NFT ecosystem with you guys as well.

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